Few independent film studios have had as much of an impact on the film industry in recent years as A24. Even if you haven't seen a movie that A24 has produced, you've certainly heard of at least a few. Ex Machina, Lady Bird, The Disaster Artist, Hereditary, Midsommar -- they're all A24 films. Obviously, the pandemic has taken its toll on every film studio, but A24 came up with a peculiar way to bring one of its biggest movies of 2021 to audiences that weren't ready to return to theaters.
This July, A24 released The Green Knight in theaters to overwhelmingly positive (and slightly confused) reviews. About a month later, A24 announced that everyone would have a chance to watch the movie at home, but with a catch. Rather than release the movie on VOD or a streaming service, A24 decided to host a virtual screening on its screening room website. A24's experiment appears to have been a success, because the studio is now selling tickets to another virtual screening for Lamb.
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This twisted new horror movie is streaming online for one night only originally appeared on BGR.com on Mon, 25 Oct 2021 at 11:35:48 EDT. Please see our terms for use of feeds.
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