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New data shows how devastating Apple’s new anti-tracking feature is for Facebook

iOS 14 Update

Apple late last month introduced iOS 14.5, an update with all sorts of intriguing new features, including dozens of new emojis, more diverse Siri voice options, support for AirTags, and more.

The most notable iOS 14.5 feature, or at least the one that has garnered the most attention, is a privacy tool dubbed App Tracking Transparency. As the name suggests, App Tracking Transparency allows users to control which apps can track their activity "across other companies’ apps and websites for ads or sharing with data brokers."

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New data shows how devastating Apple’s new anti-tracking feature is for Facebook originally appeared on BGR.com on Tue, 11 May 2021 at 18:36:32 EDT. Please see our terms for use of feeds.

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