Steve Jobs would have loved this brand new Apple device that just launched

One of the nice surprises from Apple's "Spring Loaded" event on Tuesday -- which showcased a slew of new products like a refreshed iPad Pro and updates to existing Apple offerings like Podcasts and the Apple Card -- was the reveal of a purple iPhone 12 that no one was expecting.

The iPhone 12 and iPhone 12 mini now come in the all-new purple finish, with Apple raving that both handset models are perfectly color-matched to the phones' precision-milled back glass. Many of the people watching the virtual Apple event at which these phones were unveiled, however, were probably unaware of the deeper significance of the phone's color. It certainly wasn't mentioned alongside the usual rundown of the phones' myriad bells and whistles, like both models sporting an advanced dual-camera system that delivers powerful computational photography features as well as boasting expansive, edge-to-edge Super Retina XDR displays with OLED. Indeed, unless you really know your Apple history, you might not know that Project Purple was the code name that Apple chose back when the iPhone was first being developed ahead of its era-defining 2007 reveal.