When the mandatory app privacy labels started rolling on in the App Store a few months ago, Facebook launched a massive anti-Apple campaign, accusing the iPhone maker that the new App Store policies threaten the open web and the livelihood of small businesses. Many pointed out Facebook’s hypocrisy in its criticisms. The app privacy labels are meant to inform users who want to know how apps are tracking them on iPhone and iPad. They do not prevent the actual tracking, only notifying users of the kind of personal data apps can access. Despite criticisms, Facebook said it would comply with the new App Store regulations, and users were soon able to see the terrifying amount of personal data Facebook collects.
Google did not protest. But it took the company several months to update its apps with the mandatory privacy labels, which showed the same thing. Google apps collect a massive amount of data from iPhone and iPad. It was clear at the time that Google was in a more difficult position than Facebook. Google makes most of its money from advertising like Facebook. But Google also owns Android, where it can’t afford to fall behind iPhone when it comes to critical features like improved user privacy.
We suspected at the time that Apple’s new standard privacy features would force Google to copy them at some point down the road. In recent years, Google followed Apple’s lead to user privacy, even if that meant adding features to Android that could hurt its ad stream revenue. As for the app privacy labels, we’ll have to wait for 2022 for that. But, at least Google confirmed it’s working on app privacy labels for Android.
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Apple forced Google to copy a great iPhone privacy feature originally appeared on BGR.com on Fri, 7 May 2021 at 06:50:37 EDT. Please see our terms for use of feeds.
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