Apple encountered resistance from Facebook when it started rolling out its new iOS 14 privacy features last year. All iPhone and iPad apps must now inform users about the data they collect and for what purpose. But another feature has become a nightmare for companies like Facebook. Apps must ask users if they want to allow tracking, which is a first in the industry. Facebook — now Meta — was very vocal about Apple's new features, especially the anti-tracking features.
The social network that makes money by tracking users across apps and websites to sell targeted ads attempted to turn Apple into the villain. Facebook said that Apple's move would threaten the open internet and small businesses. Once Apple's App Tracking Transparency (ATT) rolled out, reports made it clear that many people were telling Facebook and other apps not to track them. A few quarters later, the impact Apple's anti-tracking features have had on social platforms can be properly measured. Apparently, social media apps lost nearly $10 billion as a direct result of Apple's move.
The post Apple’s anti-tracking privacy features have already cost social media apps close to $10B appeared first on BGR.
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Apple’s anti-tracking privacy features have already cost social media apps close to $10B originally appeared on BGR.com on Mon, 1 Nov 2021 at 12:01:54 EDT. Please see our terms for use of feeds.
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