Disney+ is mopping the floor with Netflix right now, thanks to ‘Loki’

There's one thing that ought to jump out at you right away, when scanning a list of the most watched TV shows right now across all the major streaming platforms. It's a lack of Netflix content.

A Wired piece published a few days ago mulled the possibility that "Netflix is losing its cool," per the headline. Granted, that title probably sexes up the reality a bit more than necessary. But you could argue that it's directionally accurate. Data from Reelgood, for example, shows that HBO Max, not Netflix, had the biggest movie releases in the first half of of the year (with Mortal Kombat and Godzilla vs. Kong). Netflix, meanwhile, has produced some expensive duds that flopped hard, like Jupiter's Legacy. At the same time, even though Netflix's growth domestically seems to have stalled out, there's no streaming rival at the moment that can match its global scale. Netflix is a monster on a global basis, with most of the subscriber base expansion happening outside the US. It's spending billions on content in far-flung markets like South Korea. And it can practically mint universal hits with foreign-language content that it pushes out to subscribers around the world. Including everything from Lupin to this month's second season of Sky Rojo.