The release of Apple's App Tracking Transparency feature is already sending advertisers flocking to Android. Originally released as part of iOS 14.5, Apple's new iPhone privacy-oriented feature provides users with an unprecedented amount of control over the data apps are allowed to track.
Apple notes on its website that App Tracking Transparency "lets you control which apps are allowed to track your activity across other companies’ apps and websites for ads or sharing with data brokers."
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Apple’s iPhone is so good at protecting privacy, advertisers are giving up and switching to Android originally appeared on BGR.com on Tue, 6 Jul 2021 at 19:21:55 EDT. Please see our terms for use of feeds.
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