Heads up, Instagram fans. Adam Mosseri, who leads the Facebook-owned social media app, shared a video with his followers on Wednesday that basically amounted to a new Instagram update -- albeit a high-level, advance look at what's to come. In short, the app you know and love is about to start trying some radically different things. Like showing full-screen recommended videos in user feeds. Even as the app doubles down on existing features that are ancillary to its core functionality, like shopping.
“We’re no longer a photo-sharing app or a square photo-sharing app,” Mosseri says at one point in his video message. A consequence, of course, of the insurgent threat from rival apps like TikTok, shared clips from which often flood Instagram users' feeds. Accordingly, Instagram plans to experiment "with how do we embrace video more broadly," Mosseri said. "Full screen, immersive, entertaining, mobile-first video. You’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”
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This is the beginning of the end for Instagram originally appeared on BGR.com on Wed, 30 Jun 2021 at 20:53:41 EDT. Please see our terms for use of feeds.
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