Now that they’ve ruined the world, advertisers want to put commercials in your dreams

We now live in a world that's so flooded with offline and online ads that there are legitimate conversations being had now about the feasibility of advertisers targeting your dreams next.

Ads, of course, already dictate so much about how we experience the world, especially the internet -- from streaming services like Hulu to news websites and so much more. So much so that it sometimes feels like we're eventually going to get to a point in the future where, whenever we meet somebody new, we're going to have to stop and watch at least 5 seconds of an ad first. Sounds like an exaggeration? How about after you consider the fact that legitimate research is being done around the possibility of basically incepting commercials into our dreams. "Dream incubation advertising" is an actual thing that actual people are talking about and researching, according to the journal Science which reported in recent days that not only is this a legitimate field of research -- but it's actually spooked enough academics that a group of them have signed on to an op-ed warning about the implications here.