iPhones dominate Android in North America, but we didn’t know it was this bad

Back in April, we reported new sales data out from Counterpoint Research, which showed that Apple's iPhone 12 series was not only selling like hotcakes but, according to the latest Counterpoint Research Market Pulse report, helped Apple capture six spots on the then-just-issued top 10 list of the global best-selling smartphone models for January 2021.

Moreover, there's a whole generation of devoted Apple fans in the pipeline -- teenagers, whose brand loyalty has gotten cemented early and who hint that things will probably stay this way. To wit: According to a recent Piper Sandler survey of more than 7,000 teens, Apple’s flagship consumer product carries immense brand loyalty among this demographic, 88% of whom own an iPhone now. And a little more than that, 90%, expect the next phone they own to likewise be an iPhone. This brings us to a new report just out from El Segundo, California-based network intelligence software company CUJO AI, a report that takes a closer look at the iPhone vs Android battle and underscores among other things just how cemented iPhone's loyalty is among smartphone owners.