Apple exec says people who want this controversial feature should stop using iPhones

As a result of the Epic Games v. Apple trial, not to mention ongoing political efforts to diminish the power wielded by big tech companies, several of Apple's core business practices are currently under heavy attack. As a prime example, a new piece of legislation that was recently introduced before Congress would prohibit Apple from operating a platform for third parties while simultaneously offering competing apps. In such a scenario, Apple wouldn't be allowed to offer apps like Apple Music.

Another Apple business practice under attack focuses on the way the company runs its wildly successful App Store. As it stands now, every iOS app needs to be approved by Apple and can only be downloaded from the App Store itself. Additionally, all payments and in-app purchases -- with a few exceptions -- need to be routed through Apple. This practice was called into question during the company's recent antitrust trial with Epic Games. As you recall, Epic argued, among other things, that Apple needs to give users the ability to install third-party apps on their iOS devices directly.