Microsoft CEO Satya Nadella just teased the biggest Windows update in a decade

Given the Apple-Google duopoly that tends to monetize an outsized share of attention especially among consumers, it might be easy to forget that there are still more than 1.3 billion devices around the world running Windows.

That metric is one among many pronouncements as well as ambitious goals Microsoft has rolled out so far this week during Build 2021, with no less than Microsoft CEO Satya Nadella himself promising the biggest and best is yet to come. Specifically, by using part of his keynote on Tuesday to promise that one of the biggest updates to Windows in a decade is at hand -- a refresh that presumably includes a new App Store as well as user interface changes that Microsoft is understood to be prepping. "I’ve been self-hosting it over the past several months,” Nadella said about the coming Windows update, “and I’m incredibly excited about the next generation of Windows. Our promise to you is this: We will create more opportunity for every Windows developer today and welcome every creator who is looking for the most innovative, new, open platform to build and distribute and monetize applications. We look forward to sharing more very soon.”