After failing to come to terms in private, Google and Roku started publicly airing their dirty laundry over YouTube TV's continued support on Roku devices last week. Roku sent an email to its customers explaining that it was not willing to accept Google's "unfair terms," which included preferential treatment and special placement for its apps on Roku's UI. At the end of the week, Google allowed the agreement for the distribution of YouTube TV on Roku's devices to expire, and as a result, the channel was removed. YouTube TV subscribers that had already downloaded the app still have access to the live TV service for the time being, but it's no longer possible to find it in search results.
That was the end of the story for most of this week, but it turns out that Google had just been preparing to retaliate. On Friday, the YouTube team announced in a blog post that it will be rolling out a new feature that will allow YouTube TV subscribers to watch live TV from within the main YouTube app.
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Google just fired back at Roku in the war over YouTube TV originally appeared on BGR.com on Fri, 7 May 2021 at 16:16:00 EDT. Please see our terms for use of feeds.
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