Intel is so terrified of the Apple M1 processor that powers the latest MacBook Air, Pro, and Mac mini computers that it kickstarted an extensive marketing campaign to show the world how good Intel chips are and why people shouldn’t buy M1-powered MacBooks. The M1 MacBooks have received praising reviews for their power, speed, and battery life, which are features that Intel-based laptops can’t quite match. Intel might not just be afraid of the M1 devices, but what they represent. Apple is hardly the market leader in the laptop industry, but its success with ARM-powered devices should end up motivating other PC makers to invest more in laptops that do not have Intel inside. It's already happening in the smartphone market, where several companies that used to rely solely on Qualcomm chips have followed Apple's lead and begun to make their own chipsets.
Intel’s anti-M1 ad campaign has received plenty of criticism for the way it has been conducted. Intel featured cherry-picked benchmarks to highlight the advantages of Windows 10 laptops over M1 MacBooks. It hired Justin Long to appear in ads similar to Apple’s “I’m a Mac” campaign and sponsored other videos on YouTube promoting the Intel chips. In a comical turn of events, the number of dislikes surpassed likes for those ads on YouTube. The Intel campaign also featured notable blunders, with Intel accidentally mocking a PC in one of the ads. But the newest one is the best yet — Intel just used a MacBook Pro to promote “the world’s best processor on a thin and light laptop.”
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Intel’s latest anti-Apple ad has an embarrassing mistake originally appeared on BGR.com on Thu, 8 Apr 2021 at 15:12:20 EDT. Please see our terms for use of feeds.
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