Apple’s splashy launch events are so lame, says The New York Times

bgrpro65 avril 15, 2021

Like many companies, Apple has deftly made the transition in the coronavirus era from splashy, elaborately stage-managed and in-person product showcases, for which writers from across the tech blogosphere gather to get a hands-on look at the new gadgets on offer, to virtual, highly-produced affairs that play out online, instead.

That's set to continue come next week, when the iPhone maker holds a new virtual event on April 20 (the invitations for which include the tagline "Spring Loaded") at which it's expected to showcase updates for the iPad Pro, iPad mini, and AirPod product lines, among other surprises. The company sent out invitations on Tuesday for next week's event, which is taking place as usual at the company's Apple Park headquarters in Cupertino, California, with Bloomberg already teasing a bit of what will be revealed -- including a new iPad Pro with a brighter LED display, as well as a new iPad mini with a larger display and smaller bezels. These events, as you can imagine, reliably generate a mountain of publicity for Apple -- even though some advance New York Times reportage ahead of the event, however, has found a lot to complain about. The slant of a new NYT piece from writer Shira Ovide, in fact, goes as far as arguing that these product events really don't need to exist anymore.