Ahead of the milestone he'll reach in August -- which will mark 10 years since Tim Cook succeeded Steve Jobs as the CEO of Apple, mere weeks before Jobs passed away from pancreatic cancer -- a transformation of sorts at the iPhone maker is still underway.
Corporations, of course, exist to pursue commercial imperatives, and the closer we get to Cook's anniversary, his time at Apple will increasingly be viewed through that lens. On Cook's watch, Apple became the first company in history to notch a $2 trillion valuation. It's also teed up new products ranging from a 5G iPhone to Apple Watch, the AirPods Max, Apple is now making TV shows and original movies, it has a video game subscription service, and it's working on exciting new products like an AR headset and maybe even a car down the line. At the same time, meanwhile, Cook is taking every opportunity he can to define Apple's place in the world -- to try and set it apart as something we often see tech giants aspire to be, a force for good. And maybe even a catalyst for change in the world, when the company is not, you know, busy selling iPhones.
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Apple CEO Tim Cook is about to reach a huge milestone originally appeared on BGR.com on Sun, 21 Mar 2021 at 10:34:40 EDT. Please see our terms for use of feeds.
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